Kick-off Breakfast

February 13 | 8:00 am - 10:00 am | SAFE Credit Union Convention Center | Hall D


Talent is in peak demand. To stay competitive, progressive companies like yours have to consider the way they view human capital.

Think of hiring a workforce (human capital) like building a stable investment portfolio: the goal is to maximize ROI, quickly. To retain the talent that can generate the best ROI is naturally more expensive.

It costs employers an average of $4,129 and takes an average of 42 days to fill an open position according to a report by the Society for Human Resource Management (SHRM). That cost increases proportionately based on the duration of the search, job role and salary range.


That’s why it’s important to understand how to attract and retain the best talent, and not lose them to competitors, or even other industries.

Jeff Butler will present “Winning the Talent War” to teach attendees how to attract and retain the best talent. He will share strategies and concepts that will help you find talented employees that are skilled in their fields, and retain them, keeping them with you for longer periods of time.

Butler is the author of two books – The Authentic Workplace and The Key to the New You – and has written more than 100 articles on workplace dynamics. His insights have been featured in dozens of media outlets such as Forbes and HR News. You can find his TEDx talks about psychology here and here.

Butler has studied and mapped out the employee lifecycle which includes hiring, managing, and retaining employees and cover important areas where companies lose their talent: mistakes in the recruitment process and not changing managing styles according to a changing workplace.

You will learn about the best practices for recruitment, including screening employees for maximum future performance, and you will learn techniques to spot effective succession planning.

In short, Butler will help you attract the best talent that other companies are just chasing after.


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